Your customers, for whom you built a website, are not only increasingly using smaller screens but also using them as primary screens. Consumers are searching more, communicating more, sharing more, shopping more, watching more videos and so on all on these small screen devices. In fact one half of all local searches are performed on mobile devices according to Microsoft Tag. These consumer will wait about 5 seconds for a web page to load on their mobile device before abandoning the site according to Gomez. You cannot afford to simply render your website, which is designed for 27 inch monitor, on a 5 inch screen. You will simply loose business as 46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit (Gomez). It will be a recipe for a disaster.
Mobile users are looking for information on the go. Google conducted a survey in September of 2012 and found that smartphone owners want the ability to take action when on a mobile website - actions like calling or send an email or looking up the location or operating hours. Here is a gist of the actions users want to take on mobile business sites -
At MedusaSoft solutions, we follow mobile best practices of bubbling up the call-to-actions features and cautiously filter out unnecessary content for mobile consumers. We believe in 'Less is more' mantra for mobile websites. To get more information, please contact us and we'll be happy to review your mobile website with you.