Nearly one-fourth (24%) of total website traffic came from mobile devices in the first quarter of 2013—up 78% from the same time in 2012 and 109% since 2011 according to a research study done by MarketingProfs. Do I have your attention now? It won't be long when mobile traffic will become the majority slice of the your total website traffic.
Before you get worked up, I'd recommend you pull out your smartphone and inspect what your customers experience is when visiting your website. If you don't have a smartphone handy, I recently came across a pretty descent emulator - HubSpot Device Lab. Its in beta but works well. Now that you see it in front of you, answer these simple questions -
- How soon did it load on the mobile device?
- Do you need to scroll horizontally or zoom to view the content?
- Do you see call to action (Click to call or contact forms) up front such that customers can contact you with one click?
- Are videos or images loading properly?
If you are happy with the answers to the above questions, Congratulations! You have done a great job and are ahead of your competition. If, however, you are shocked, no need to panic. Further investigation is needed to gauge the damage done. If you are using a web analytics tool such as Google Analytics, which is free, find out what the traffic has been to your website from a mobile device. Its better late than never!
Now the good news is, it does not take one days or months to build a mobile optimized website. We. at Medusasoft Solutions, take on an average of 2 business days to get you a preview of your mobile website. So don't procrastinate any longer. Its time to mobilize your business!