Earlier this year, Google came out and announced how important the mobile web is to them and how they plan on handling non-optimized or mis-configured mobile websites. In plain language - they are going to penalize them and as a result their ranking will take a beating on mobile searches. Note that nothing will happen to your web search rankings if you are not following the recommendations but lets be truthful here - The web is moving towards mobile so will you care about your web results in near future the same way you do today? I think not!
Google wants to improve user experience on smartphones. This is great as it matches with our Mission as well. Here are 2 most commonly made mistakes according to Google -
So what should you do to avoid these mistakes? Well first thing that you should do is to pull out your smartphone and access your website. If you can say that you have a good experience browsing your website on smartphone, you are set. In short try answering these question:
If you can't answer 'yes', you need to rethink your marketing and get a mobile website asap.