- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don't have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
Google is making all efforts to provide a great mobile web experience to their users. To that end, Google posted on Nov 18th 2014 on their official webmaster blog where they introduced a new “mobile-friendly” label to our mobile search results.
According to Google, a page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
In addition to above change, Goggle is also experimenting with using the mobile-friendly criteria as a ranking signal. This will be a huge game changer for those who already have a mobile friendly website. For those who don't have one, please reach out to us and we will be happy to help.